Skip to main content

Structure of a content-supply-chain

Information flow along the content supply chain

The diagram explains the flow of information

  • from the source systems (eg your ERP system such as SAP)
  • via the PIM / DAM system, where your employees enrich the content of the ERP system
  • up to the distribution channels (B2C or B2B website, own eShop or partner eShops)

The well thought-out structure of this information chain is the basis for a successful eCommerce strategy. Important aspects like

  • Well prepared and high quality content
  • Target group-oriented and optimized derivations
  • Search engine optimization (SEO) and search engine campaigns (SEA)

are decisively influenced by the PIM / DAM system and the connected eCommerce applications.